The Joe Blasc's MakeUp Artist Studio Story
Our Vision
Now, after having opened his first school in 1968, his second in 1974, his third in 1991, his fourth in 1994, and his fifth in 2000, Joe Blasco and his new associate Maxine Fensom are creating his newest and best makeup seminar studio.
NOW IN 2026, Mr. Blasco will once again teach professional makeup techniques as he did years ago. He and the makeup teachers he is personally selecting will instruct on the most relevant modern makeup artistry techniques, skillfully uniting them with the classic techniques developed originally by Vincent JR Kehoe, Max Factor, Richard Corson, Mr. Kiva Hoffman, Gene Hibbs, Hal King, Lee Greenway, the Westmore’s, Rudy Horvatich, Gordon and George Bau, Ben Nye, Helena Rubinstein, Elizabeth Arden, Charles Revson, Jack P Pierce, and the wisdom of many other historically famous makeup artists (including Joe Blasco) from the past golden years of the makeup industry, many of whom were actually Mr. Blasco’s teachers.
All of the makeup knowledge developed through those many 12 decades (120 years) CAN NOW BE YOURS! As you will see, there NOW is a better way of learning makeup than by watching self-taught inexperienced artists demonstrate their homemade techniques on YouTube.
The Studio
Beauty Seminars
2026 PRO M/U TECHNIQUE
Designed Personally
By JOE BLASCO
All completed Joe Blasco makeup seminars follow and further expand upon the groundbreaking 2,000-page encyclopedic makeup book, The Professional Makeup Artist, written by Joe Blasco and Vincent J-R Kehoe.
This extraordinary volume is widely regarded as the most comprehensive literary work ever created on the art of professional makeup artistry. Authored by the two pioneers of modern makeup techniques and creators of the world’s finest professional makeup products, the book represents a historic milestone in beauty education, drawn from their combined 110 years of experience across every phase of makeup artistry for film, fashion, society beauty, special makeup effects, and the related arts, crafts, and digital imaging industries.
The Joe Blasco makeup seminars present the most detailed and advanced professional makeup techniques ever taught and form an elite educational series not offered in traditional makeup schools—unless one had the rare opportunity to attend the original Joe Blasco Makeup Centers in Hollywood, Orlando, Nashville, or Miami’s South Beach. For those who did not, this is a once-in-a-lifetime opportunity to experience the next best thing to being taught directly by the master himself.
ACT 1:
5 HR PRE-REQUISITE SEMINARS FOR JOE BLASCO MAKEUP SEMINARS
(#A, #B #C)
MONDAY, TUESDAY, WEDNESDAY
11:00 am to 5:00 pm - 1 HR LUNCH (at teacher's discretion)
$350 PER HOUR, $1,750 PER DAY
3 DAYS TOTAL FEE: $5,250
PRE-REQUISITE PRO-SEMINAR
#A SYLLABUS:
BASIC MAKEUP ARTIST ANATOMY
BASIC MAKEUP ARTIST SKINCARE
MAKEUP COLOR THEORY
HISTORICAL MAX FACTOR INFO:
626 series, 725 series, 665 series
LIGHT TECHNICOLOR Cheekcolor
DARK TECHNICOLOR Cheekcolor
665-G Cheekcolor
Pan-Stik and Pan-Cake (meaning)
Pan-Stik and Pan-Cake (usage) BLACK PANCAKE (USAGE TODAY)
EDDIE LEONARD PANCAKE (“TODAY)
MEHRON CAKE MAKEUP (“TODAY)
DIGITAL PICTURIZATION (HD & UHD)
RESOLUTION (Film, Video & Digital)
BASIC COSMETICS CHEMISTRY
PRIMARY PIGMENT MIXING
RUDDY, OLIVE, NEUTRAL BEIGE)
FOUNDATION (Base) SELECTION
UNDERTONE THEORY
SKIN COLOR THEORY
UPDATED WESTMORE FACIAL SHAPE THEORY:
OVAL, SQUARE, THIN & LONG, SHORT & WIDE, TRIANGLE, INVERTED TRIANGLE, ROUND, and ASYMMETRIC VARIATIONS.
CHIAROSCURO IN B & W & COLOR
SCULPTING WITH LIGHT
LIGHT ABSORPTION & REFLECTIVE
COLOR DARKNESS & LIGHTNESS
HUE, VALUE, INTENSITY of COLOR
COLOR TEMPERATURE IN KELVIN
EYESHADOW & EYECOLOR
IRIDESCENT PUNCH UP
GLOSS HIGHLIGHTING
VERTICAL FACIAL MEASUREMENT
HORIZONTAL MEASUREMENTS
M/U FOR PERFECTLY SPACED EYES
M/U FOR WIDE-SPACED EYES
M/U FOR CLOSE-SET EYES
M/U FOR PROMINENT EARS
M/U FOR DEEP SET EYES
PROPER NOSE SHADING
LIP COLOR DETERMINATION
M/U TECHNIQUE FOR FULL LIPS
M/U TECHNIQUE FOR THIN LIPS
ASYMMETRICAL LIP TECHNIQUE
LIP SCULPTING TECHNIQUE
LIP LINING TECHNIQUE
LABIAL ROLL CLEAN-UP & ACCENT
LIP GLOSSING TECHNIQUE
PERMANENT LIP TECHNIQUE
MATTE vs GLOSSY
LIPCOLOR FOR ZYGOMA ACCENTS
MAKING LIPCOLOR & LIPCOLOR
NEW TERMINOLOGY: LIPCOLOR
WHY NOT CALL IT LIPSTICK?
Join us at Joe Blasco makeup seminars to master these professional makeup techniques and elevate your makeup artistry skills.
PRE-REQUISITE PRO-SEMINAR # B SYLLABUS: INITIAL GLAMOUR M/U DESIGNS:
THE IMPORTANCE OF FOUNDATION
THE PSYCHOLOGY OF CHEEKCOLOR
WHAT REALLY IS “CLASSIC” MAKEUP
WHAT ARE THE EYE MEASUREMENT TECHNIQUES ORIGINALLY CREATED BY THE WESTMORES OF HOLLYWOOD IN THE 1940s?
THE WESTMORES WERE THE ORIGINAL FAMILY OF MOTION PICTURE MAKEUP IN HOLLYWOOD.
WHICH OF THE WESTMORES EYE MEASUREMENT TECHNIQUES FOR BEAUTY CAN STILL BE USED TODAY AND WHY?
SIMPLE TO DRAMATIC DESIGNING
NATURAL NUDE CLASSIC EYE
1st STAGE PUNCH UP FROM NUDE
2nd STAGE PUNCHUP
3rd STAGE PUNCHUP
PAPEBRAL WIPE-BACK TECHNIQUE
“ACTUAL-EYELID” CAKE PUNCH-UP
THE LASTING ABILITY OF CAKE M/U
IRIDESCENT PUNCHUP
HOW TO MAKE PUNCHUP
SLICK-GLEAMER PUNCHUP
WHAT IS BODY MAKEUP EXTENDER?
HOW TO MAKE MAKEUP EXTENDER
CAKE MAKEUP BODY APPLICATION
CAKE MAKEUP FACIAL APPLICATION
LIQUID MAKEUP APPLICATION
WHAT IS SOUFFLÉ FOUNDATION?
SEA SPONGES, FOAM SPONGES
URETHANE SPONGES
TEXTURE SPONGES FOR BEAUTY
CHEESECLOTH FOR BEAUTY M/U
LACE NETTING FOR BEAUTY M/U
GOLD, SILVER, and COPPER LEAF
WATERCOLOR USAGE FOR BEAUTY
WATERCOLOR EXTENDER FLUID
WATER PROOFING MIXING FLUIDS
WATER RESISTANT MIXING FLUIDS
PROPER POWDERPUFF ”LOADING”
PROPER USE OF THE POWDER PUFF
WHAT IS A MARY BAKER CAKE MIX?
VELOUR FIBER vs COTTON FIBER
POWDER BAND OR NO BAND
UNDER EYE “BAKING” IS AMATEUR
THE 20TH CENTURY FOX UNDEREYE TECHNIQUE
THE NATURAL #1 OR #2 UP-SWIPE
PERIOD MAKEUP EXPLAINED:
1920s, 1930s, 1940s, 1950s, 1960s
PRE-REQUISITE PRO SEMINAR
# C SYLLABUS:
PROPER MAKEUP ROOM LIGHTING
3200° Kelvin, 5000° Kelvin
FILM & TV KELVIN RATING
PRO DEFUSION FILTER DEGREES
PRO-MAKEUP CASE PREPARATION
MAKEUP STATION SET-UP
SANITATION AND STERILIZATION
BRUSH CLEANING (Soap & WATER)
BRUSH CLEANING (FLUIDS)
THE LUCILLE BALL BONNET
CLIENT COVER-CLOTH & Hair Clips
WHY TO NEVER USE BLACK CLOTHS
WHITE DULL COVER CLOTHS
WHITE REFLECTIVE COVER CLOTHS
MEDICAL SKIN PREPARATION INFO
ASK ABOUT KNOWN ALLERGIES:
LATEX, WOOL, FUR, OILS & WAXES
DRUG ALLERGIES & MAKEUP
PRO-MAKEUP ARTIST DEMEANOR
PRO MAKEUP ARTIST WARDROBE
BASIC ON-SET PROTOCOL
3-POINT “ON-SET LIGHTING”
Through Joe Blasco makeup seminars, aspiring artists delve into the world of makeup artistry, exploring professional makeup techniques that can elevate their skills to new heights.
ACT 2
TO BE ELIGIBLE FOR THE FOLLOWING ACT 2 SEMINARS, ALL OF THE ABOVE PRE-REQUISITE SEMINARS MUST FIRST BE SUCCESSFULLY COMPLETED WITH A 65% EXAMINATION SCORE OR HIGHER.
PRO-FULL BEAUTY SEMINAR # 1
ENVIRONMENTAL EVALUATION
CLIENT SELF-APPLICATION CHOICE
FACIAL EVALUATION
EXTENT of CORRECTION DECISION
MINIMAL FACIAL CORRECTION
MAXIMUM FACIAL CORRECTION
50% CONCEALER DETERMINATION
NEUTRAL POWDERING APPLICATION
DRY SHADING DETERMINATION
DRY HI-LIGHT DETERMINATION
DRY CHEEKCOLOR DETERMINATION
MINIMAL EYE M/U DETERMINATION
MINIMAL EYE M/U APPLICATION
LIPCOLOR DETERMINATION
CLEANUP or LIPCOLOR APPLICATION
PRO-FULL BEAUTY SEMINAR # 2
“STRAIGHT “Clean” BEAUTY”
SYLLABUS:
MAKEUP ARTIST’S BASIC SKIN PREP
COLOR CORRECTION
100% CONCEALER
50% TO 100% NEUTRALIZATION
VK COUNTERSHADING DEFINED
FOUNDATION APPLICATION (DRY)
NO-COLOR POWDER (entire face)
DRY CONTOURING: (light & Shade)
DRY CHEEK-COLOR (Monochrome)
DRY EYE SHADING
DRY NOSE SHADING
DRY LINING & DROP SHADING
NATURAL SHAPE BROW SKETCHING
NATURAL MASCARA APPLICATION
NATURAL LIP COLOR
APPLICATION OF LIP CHERRY STICK
LIPCOLOR MIXING (CRYSTAL “O”)
BLUE LIP COLOR CORRECTION
LIPCOLOR FOR MEN
LIPCOLOR FOR CHILDREN
PRO BEAUTY-SEMINAR # 3
“CORRECTIVE (GLAMOUR) BEAUTY” WEDNESDAY & THURSDAY (Day)
(Most Comprehensive Joe Blasco makeup seminars)
“CORRECTIVE “GLAMOUR” BEAUTY”
SYLLABUS:
SKIN PREP 100% + NEUTRALIZATION
100% + CONCEALER
FOUNDATION (WET & DRY)
SEA SPONGE & DRY MICROPOROUS
SCULPTING OF SEA SPONGE STYLES
TRIMMING MICROPOROUS EDGES
BASE COLOR RELATIONSHIP (BCR)
BCR HIGHLIGHTING COLORS
BCR SHADING COLORS
BCR CHEEKCOLORS
BCR LIPCOLORS
CREAM CHEEK COLOR THEORY
DRY CHEEKCOLOR BASE MIXING
CLASSIC OVAL FACIAL STRUCTURE
CREAM LIGHT & SHADE & ACCENTS
WET ACTIVATION OF CAKE HI-LITE
WET ACTIVATION JB PRO-TOUCH
NO-COLOR POWDER (on Hi-lights)
PIGMENTED POWDER OVERALL
OLD BEN NYE PIGMENT CONCEPT
VINCENT KEHOE PIGMENT THEORY
ADVANCED JOE BLASCO PIGMENT FORMULATION
DRY CONTOURING: (Light & Shade)
DOUBLE CHIN REDUCTION
DRY TRI-COLOR CHEEKCOLOR
ADDITIONAL SHADING ACCENT
STANDARD AQUILINE SHADING
“V” NASAL SHADING TECHNIQUE
DRAMATIC EYE SHADING
PERIWINKLE EYE ACCENT
THE “Smokey-Eye” EXPLAINED
DRAMATIC LINING & DROP SHADING
CLASSIC BROW MEASUREMENT
CLASSIC BROW TWEEZING
This comprehensive approach to makeup artistry and professional makeup techniques ensures that participants are well-equipped to elevate their skills in the beauty industry.
FULL COMPREHENSIVE BEAUTY continueD....“CORRECTIVE “GLAMOUR” BEAUTY”
Continue.....ACT#2
THE “CHICKEN” TECHNIQUE
CLASSIC BROW SHAPING
CLASSIC BROW SKETCHING
CLASSIC BROW PRO-TACKING
ARTIFICIAL LASH STORING
ARTIFICIAL LASHES (cut, curl, clean)
ARTIFICIAL LASH SELECTION
ARTIFICIAL HUMAN HAIR LASHES
ARTIFICIAL SYNTHETIC LASHES
ARTIFICIAL FUR LASH “INGA BORG”
ARTIFICIAL LASH APPLICATION
ADDITIONAL BASE-STRIP LINER
INDIVIDUAL LASH PLACEMENT
SHAPING A PRO-MASCARA BRUSH
UPPER & LOWER LASH COLORING
NATURAL LASH COLORING
DRAMATIC MASCARA APPLICATION
DRAMATIC LIP LINING
DRAMATIC LIP COLOR
VERMILLION BOARDER ACCENT
TECHNIQUE TO STABILIZE LIPCOLOR
PEARL or GOLD LIP-SCULPTING
DRAMATIC GLOSS AS NEEDED
NECK & BODY MAKEUP
BLOT & FIXING SPRAY
DEWY FINISHING SPRAY
PETROLEUM HOT-SPOTS
FAST TOUCH-UP TECHNIQUE
AGE SPOT CONCEALER
JB ORIGINAL “WELLES” COVER
VARICOSE VEINS CONCEALER
TATTOO COVER THEORY
MAKEUP FOR MEN OVERVIEW
OVERVIEW OF CAKE MAKEUP
WET and DRY APPLIED CAKE
REJUVENATION MAKEUP DEFINED
REJUVENATION LIFTS TECHNIQUE
MARLENA DIETRICH BRAIDING
JOE BLASCO HOLLYWOOD LIFT
REJUVENATION HI-LIGHT & SHADE
REJUVENATION LIGHTING PLAN
REJUVENATION LIGHTING COLOR
GELLS AND CAMERA FILTERS.
VARIOUS LEVELS OF DIFFUSION
HISTORIC DIFFUSION TECHNIQUES
FAST TV LENS DIFFUSION METHOD
IMPORTANCE OF “Ann Miller” ARM
MAKEUP TECHNIQUE TO CONCEAL MEDICAL INJECTION-SITE BRUISES
DEFINE OBIT MAKEUP TECHNIQUE
These professional makeup techniques, often discussed in Joe Blasco makeup seminars, enhance the artistry behind makeup application and provide transformative results.
ACT 2 CONTINUED SPECIAL ELECTIVE SEMINAR #4 AN ACTUAL ONE DAY 5 to 8 HOUR MORTUARY MAKEUP SEMINAR
Mortuary Makeup Defined
Mortuary Makeup Techniques
Eye Caps Defined
Lip Waxing Defined
Define “Final Presentation”
Pre-Showing Family Discussion
Demonstration upon an actual cadaver at a local mortuary is only available for classes of 14 or more attendees.
Very few professional makeup artists understand the intricate and delicate mortuary makeup process, nor do they attempt to do so. By attending this fascinating and essential seminar offered by Joe Blasco, you will become light-years beyond your peers in makeup artistry.
The sincere gratitude offered by grieving families is unmatched by any other recognition received in the industry, highlighting the importance of professional makeup techniques in this field.
There is no extensive hands-on work required, except for a brief, closely supervised sponge and brush application on embalmed skin to experience proper texture and technique. This is a highly specialized process within the realm of mortuary makeup.
Attendees may decline hands-on participation and observe only. Even without direct application, you will gain the training necessary, which Joe Blasco has utilized many times. You will know exactly what to do should a celebrity or client request that you perform their “Final Presentation” makeup.
Proper mortuary protocol is first lectured at Joe Blasco's Makeup Artist Studio prior to departure to the mortuary.
This is a very special, unique class only available from Joe Blasco, which clearly underscores the seriousness and depth of our educational level of competency and commitment.
This session is not taught at makeup schools or cosmetology schools anywhere in the United States of America. This very special seminar is exclusively offered and personally taught by Joe Blasco.
This seminar will definitely raise your professional level of proficiency and competency above all others in the field. It will also open a new and challenging work opportunity for cosmetology-licensed attendees and may inspire unlicensed attendees to pursue licensure.
Some mortuaries will accept artists with cosmetician and aesthetician licenses.
Even if an attendee chooses not to enter the mortuary makeup field, the knowledge gained in this seminar is invaluable and will greatly elevate their mastery of the makeup artistry profession.
ACT 3
Each of the Joe Blasco makeup seminars can be attended individually to receive a "Certificate of Time Applied" (CTA). Successfully completing ALL seminars allows attendees to earn the renowned “Joe Blasco Makeup Artist Certification” (JBMAC), which will be personally signed and dated by Mr. Blasco. THIS BEAUTIFUL CERTIFICATE IS WHAT ALL ATTENDEES STRIVE TO ACHIEVE. MR. BLASCO WILL ISSUE TWO CERTIFICATES: A LARGE “CERTIFICATE” AND A SMALLER "CERTIFICATE", SIMILAR IN SIZE TO AN ACTUAL COSMETOLOGY LICENSE.
Mr. Blasco requires that the smaller certificate be displayed on the mirror at your workstation at all times while you perform your magic using professional makeup techniques on your grateful and admiring clients.
Individuals who complete ALL seminars in a satisfactory manner and receive the “Joe Blasco Makeup Artist Certification” will automatically be added to our “availability list” for work assignments through the Joe Blasco Makeup Artist Agency.
Assignment selection is based on the type of work required and each artist's ability to execute their makeup artistry skills effectively.
JBMS absolutely does not employ an unfair lottery system for job assignment. We believe that an artist's ability to quickly respond online by clicking the right buttons faster than others does not fairly reflect their capability to perform the job. It merely indicates they have mastered the art of clicking buttons quickly.
This AI method of conducting makeup work assignment selection for specific jobs is extremely unfair to artists who have diligently worked to master the more complex areas of makeup artistry.
There may be JBMS artists who are more proficient in certain aspects of makeup artistry than others. To address this reality and ensure fairness to all artists and employers, JBMS has established several levels of certification proficiency, allowing artists to advance from lower certification levels to the highest level through ongoing advanced testing procedures.
There are four levels of JBMS certification proficiency: 65%, 75%, 85%, and 95-100%. These proficiency levels are indicated on each attendee’s certification certificate based on the percentage grade received on the initial certification exam.
Individuals who do not pass the final examination with scores below 65% will be given three months to PRACTICE for re-testing.
Practice can be conducted at home or at JBMS when space is available for a reasonable SPACE UTILIZATION fee of only $15 per hour. Please note that there is no instruction or teacher supervision available for the $15 hourly space utilization.
Teacher supervision and additional instruction are available, with the hourly fee being variable and contingent upon the subject matter and the hours required.
Continue...ACT 3
SOMETHING TO THINK ABOUT… ONLY FROM JOE BLASCO.
Normally, this type of additional tutoring begins at $75 per hour. Mr. Blasco’s hourly private one-on-one sessions start at $250 per hour for natural Glam makeup artistry, and go up to $350 for very high-end red carpet looks and extremely detailed fashion, television, motion picture, and celebrity makeup design.
In the case of personal tutoring seminars, the hourly price is assessed according to the subject matter and must first be discussed with Mr. Blasco to establish a reasonable fee for the session.
Practice space for testing and personal study needs to be reserved in advance, with an hourly fee of $40.00 and a three hour minimum.
The one-on-one tutoring procedure is also utilized to enhance the certification percentage rating to a higher level of proficiency in professional makeup techniques.
Duplicate certificates can be issued to replace lost certificates at a fee of $350.00 for up to 3 years. After 3 years, re-testing is mandatory, and the testing fee is prepaid.
Group refresher seminars are available after completing each original seminar, offered at a 25% discount off the original seminar price. However, private one-on-one tutoring is not discounted.
Attendees must be registered, scheduled, and pre-paid for testing and/or re-testing. Private one-on-one tutoring with Mr. Blasco is available at $350 per hour, or the hourly rate may vary based on the subject matter. All testing costs $375.00 per applicant.